It starts with the art, not the medium. While we love all forms of art, including traditional painting and sculpture, digital art often embraces cutting-edge technology to ask interesting questions relevant about the time we live in, while allowing us to experience something visually new. So, while digital art may never replace traditional forms of art altogether, it certainly opens up so many more exciting new possibilities.
NFT is a terrible acronym from something quite simple. A Non-Fungible Token is simply a digital certificate of ownership that leaves a permanent record in a decentralised digital ledger, that no individual can alter or change without permission. Basically, it’s proof that you own the artwork.
You can pay for your artwork with Bitcoin and Ethereum, or by traditional methods like credit card. While Fountain artworks are always editioned as NFTs on a secure blockchain (in our case eco-friendlier Tezos), we’ll do that bit at our end. You simply pay by crypto or credit card, and we’ll give you access to your digital art even if you don't have a crypto wallet yet. In time, it may be worth exploring having your own wallet though.
Digital artworks minted on the Tezos blockchain are not reliant on large amounts of energy for their creation, anymore than say, watching a Netflix series would. The controversy you’ve heard about is the energy used to edition, buy, or sell the artwork on blockchains such as Bitcoin and Ethereum. Not all blockchains use the same energy, and relatively speaking, Tezos uses about 1.5 million times less energy than Ethereum by comparison.
One of the greatest benefits of collecting digital art is there are very few storage issues (you can use anything from a USB stick to cloud storage) when compared to paintings and sculpture, for example. They’re practically maintenance free. Don't need to be insured. And won't get damaged when the grandkids or flatmates play baseball in the living room. Yet they can be displayed beautifully on TVs, your mobile devices, and digital frames, for example.
Digital art has been around for decades; it has simply changed as technology progresses. Now, with the dawn of newer opportunities like Virtual Reality, new spaces like the metaverse, and a new generation of artists who are digital natives, we think digital art is ready to take its rightful place in art history forever. Sure, there will be issues to work through as this momentum starts rolling – but the emphasis here at Fountain is on selecting significant art and artists who already make a meaningful contribution to the cultural conversations of today.